Meta tags are series of words used by search engines in the process of finding useful information throughout a website or the category in which a website falls in. These tags are usually located on the main page’s source, between and html tags.
Before starting the Meta Tags optimization process, it is important to make a list of all the tags needed for the website or a specific page on the site. By using a specific keyword in the Meta Title of a web page, the user is able to create a relevant title that can draw in readers via search engines. Moreover, the title is the main phrase retained by the browser’s bookmarks or social sites. Thus, it is important that a title can deliver meaningful information about the site or a specific page. While the title is important to be concise, the Meta Description is similar to a marketing session, in which the admin is supposed to inform the reader about the page’s content and if it is possible, to convince him to access it to the detriment of other available online pages.